Creating Jewelry that Resonates with Consumers
Jewellery Australia: Australian Jewellery Commerce News & Insights
The Rs 18,548 crore Kalyan Jewellers has introduced plans to open one hundred thirty stores this fiscal yr, with 80 showrooms under its flagship model Kalyan, and 50 under Candere, its light-weight omnichannel model. “We have a clear vision of being a hyperlocal participant, the place we compete with regional and unorganised gamers, who hold the most important market share,†says Ramesh Kalyanaraman, executive director, Kalyan Jewellers. To scale quickly, it launched the FOCO (franchisee-owned, company-operated) model two years ago. “This mannequin allows us to broaden without capital constraints while retaining control …